![]() Storytelling is a nifty way to qualify leads based on what they choose.Įxplainer videos are among the tried (and tested) ways to engage visitors and convert. And as you scroll down, the page shows what else Trello has in its quiver, along with the CTAs. It mentions what problems it’s solving right in the headline. Trello is a classic example of how businesses can use storytelling. Build one around your offer and engage visitors in choosing the outcomes. Stories also provide an immersive and interactive experience. And then, it carries on the conversation to convert visitors with the best offer, suitable for them. It has been initiating conversations through its landing page chatbot. You can ask them questions or show options to choose from.Īnd when it comes to the conversational approach, Drift is the forerunner in the space. And they can engage and capture interaction insights even before a lead converts.įollowing are some elements that can make landing pages interactive:Ĭonversations are the best (not the easiest, but the best) to engage and interact with visitors. Interactive landing pages build the interest to qualify the leads better. They set you apart from your competitors. Provides freshness: Interactive landing pages imbibed with your brand’s personality, create an experience none other can offer.Visitors get to do something, instead of just reading on-screen text. Educates users: Interactive content, tells your stories through user participation.They are clicking, scrolling, playing… and converting along. Increases engagement: Interactive content engages the visitors and helps you build a deep relationship with them.The reasons interactive content converts well are many. But how do they bring such stupefying results? Literally!Īnd with such interactive content, visitors stay longer on the page drooling on your genius. Yes, interactive content speaks to the audience. Netflix also acquired potential new viewers, through audio content on Spotify. Tonic Site Shop gets a 78% opt-in rate with a quiz. They scroll through the content, read the story and interact with the elements.įedEx saw a 82% increase in month over month revenue by adding a freight shipping calculator on their landing page, along with other interactive tools.īloomReach achieved a 70% conversion rate with an engaging quiz. Well, with interactivity, your landing pages are different from the five other pages people visited minutes ago. From eBook giveaways to music show promotions, interactive landing pages can be used for everything.Īnd the best thing: You can build interactive landing pages without writing any code. You can use these landing pages as dedicated sign-up pages, promotional pages, archive pages and many more ways. The impression lingers for 5.5 seconds longer. With interactive elements, you not only improve the user experience but also express your brand’s tone. They delight visitors and guide them towards fulfilling your purpose. They create an experience to make the user an active participant. The best interactive landing pages tell a story. These pages have interactive elements like quizzes, mouse-hover animations and mini-games spun together with the design elements. Interactive landing pages are content pages with points of micro-interaction along the sign-up process. They're designed to encourage participation. Interactive landing pages personalise the sign-up process, provide a tolerable user experience and keep the visitors hooked throughout. That’s one reason landing pages need interactivity. If your landing page doesn’t arrest the eyes at first glance, most visitors are going to pop back to watching their cat videos. And your prospective customers have become indifferent to their presence. ![]() ![]() Landing pages have become as ubiquitous as the leaflets of the 80s.
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